• Exploring the strengths of the "Crocodile Paint" innovation with a complete lineup of natural, safe, and decorative colors that meet the demands of modern design and construction, focusing on people and the environment, elevating the standard of building paints to the highest safety for users and residents.
  • Launching a full-scale flagship store for home lovers and design enthusiasts to experience real products and spark ideas, simulating space decoration with "Crocodile Paint" through advanced technology.
Crocodile Corporation Co., Ltd., a true innovator in comprehensive construction solutions for the happiness of every family, is moving forward to penetrate Thailand's paint market valued at over 30 billion baht, promoting Crocodile Paint (SEE JORAKAY) with world-class quality standards, emphasizing maximum safety for residents, along with environmentally friendly product characteristics by using natural raw materials as much as possible, under the concept of “Safe Colors, Natural Colors, Crocodile Colors.” Recently unveiled the modern flagship store “SEE JORAKAY Flagship Store,” a comprehensive display space for paint products to inspire ideas for using building paints and decorative colors in preferred styles, focusing on modern design trends. Crocodile anticipates that this year the paint market will grow by about 3-5% due to various supporting factors such as tourism, home and building renovations, and government support projects. It also revealed that consumers are increasingly aware of non-toxic, chemical-free paints and environmental friendliness. Crocodile sees a stable growth opportunity in the comprehensive construction materials business, thus pushing marketing campaigns to continuously raise awareness about SEE JORAKAY. This year, the company has organized the first-ever contest for works created with Crocodile's decorative colors (Texture Color) named “SEE JORAKAY SCULPTURE DESIGN CONTEST,” inviting students to create works using Crocodile colors to compete for a total prize of 250,000 baht and the opportunity for their works to be used as prototypes for actual sculptures at Crocodile Corporation's headquarters.

Mr. Worachat Chokrasameedaw, Marketing Manager of Crocodile Paint Products at Crocodile Corporation Co., Ltd. stated, “Crocodile Paint is a product line with clear strengths. Our goal is to develop products that are safe for users, residents, and environmentally friendly. We pay attention to every step of research and product development, from selecting raw materials to the production process. Therefore, our main customer base is health-conscious consumers who prioritize safety and value environmentally friendly products, which is a growing customer base. All of this aligns with modern color trends both in Thailand and globally. Because today's customers are not only looking for beautiful colors but are also concerned and aware of information related to various standards and are looking for symbols that certify health and environmental safety. For paint products, it certainly involves volatile organic compounds (VOCs) that affect the respiratory system, including formaldehyde or carcinogenic substances that impact long-term health. Consumers are increasingly aware of health and environmental issues, and it is expected that in the future this will become a crucial factor in product selection. Crocodile Paint can effectively meet the demand for safe and natural colors. This year, we are fully launching marketing campaigns to promote high-quality paint products, along with the new unveiling of the SEE JORAKAY Flagship Store, hoping to be a source of inspiration for home and design lovers to experience real products and take new ideas home.


Crocodile has launched the new “SEE JORAKAY Flagship Store” at its headquarters on Bangkok-Krit Road, a comprehensive paint store for home lovers and design professionals, designed in a modern style under the concept of “The Color Studio of Boundless Inspiration,” allowing customers to explore color palettes and real textures that meet design and home decoration needs in every style. Experience a special highlight zone with a state-of-the-art touchscreen where customers can choose colors and create patterns with Crocodile Paint products to decorate buildings according to their imagination using RFID technology, sparking new ideas from seeing real works. There is also a function to view project images using Crocodile colors with 360-degree imaging technology, making visitors feel as if they are visiting real projects. Visitors will receive close guidance on the special features and appropriate uses of each type of paint from color experts.


SEE JORAKAY is the first pioneer in Thailand to incorporate GRAPHENE TECHNOLOGY, a Nobel Prize-winning super material innovation, into building paints, enhancing strength and durability. The Crocodile Paint product line covers all dimensions of painting, from Natural Color, made from natural limestone combined with graphene technology, helping to reduce global warming, with a matte finish that is easy on the eyes, Texture Color, decorative colors providing a 3D design in a natural style, boasting durability of up to 15 years and resistance to UV and sea salt, Art Color, wall paint and polished concrete in loft style, distinguished by natural cement raw materials, dense color, good coverage, durability, and bonding well with cement walls without needing a primer, Heritage Color, specifically for building restoration, as well as Primer and Coating products to provide the most comprehensive protection. Currently, many projects prioritize quality, durability, safety standards, and environmental friendliness, trusting Crocodile Paint, such as Casa MYKA Pattaya, a famous café with a unique design in Pattaya, and Villa Hokulani, a pool villa in Samui. Crocodile Paint products meet international standards confirming safety for health and the environment, such as Cradle to Cradle, a standard for environmentally friendly products, Global Green Tag A Level, Global Green Tag Health Rate Platinum level certifying the absence of harmful substances, Eurofins A+ level certifying the highest safety from toxic emissions, and Sensitive Choice by the Asthma Institute of Australia certifying that it does not cause allergic reactions and is safe for the respiratory system. Thus, Crocodile Paint is a suitable choice for those seeking world-class safety in decorating homes, buildings, and large projects to create safe living spaces and properties for all lives and the environment.
In addition to fully advancing marketing campaigns, this year “SEE JORAKAY” is also implementing strategies to reach new designers through the grand design contest using Crocodile colors, “SEE JORAKAY SCULPTURE DESIGN CONTEST,” challenging student ideas to design sculptures with decorative color products that can create limitless textures under the concept of Creative Texture Design with COLOR STUCCO. Mr. Patthavee Tanprasert, Marketing Manager of Crocodile Paint Products at Crocodile Corporation Co., Ltd. shared about this year's first design project, stating, “The ‘SEE JORAKAY SCULPTURE DESIGN CONTEST’ is a platform that Crocodile aims to provide for students to showcase their skills in designing sculptures with decorative colors from SEE JORAKAY, competing for a total prize of 250,000 baht. We set challenges to stimulate the creativity of the new generation while demonstrating that decorative colors can be creatively transformed into sculptures that meet both aesthetic and functional needs. The project has attracted interest from the new generation, with over 137 creative works submitted for the contest. Award-winning works will have the opportunity to be created as actual pieces to serve as a new landmark at our headquarters. Additionally, patterns created by the students using Crocodile colors may be selected as new designs for decorative colors or Texture Color of SEE JORAKAY. On October 5, the finalists will present their works to the judges, and we will announce the winners and showcase the model works at the “Home and Garden Fair LIVING FESTIVAL” from October 25 to November 3, 2024.”


Crocodile Paint products are now available at Crocodile paint shops across Thailand and on all e-commerce platforms, or you can visit Line OA: @jorakayfamily, as well as at leading construction material stores in over 12 locations nationwide. SEE JORAKAY offers a comprehensive experience in home decoration as if visiting the “SEE JORAKAY Flagship Store,” with a consulting team providing advice and professional painting services. Those interested in purchasing products can conveniently order online by adding Line @seejorakay, contacting the Call Center: 02-720-1112, and viewing all products at the website www.seejorakay.com.